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Steak 'n Shake expands its Bitcoin portfolio with an additional allocation of $5 million, announces the group via the X platform. According to information relayed by Odaily, this strengthening of digital assets is part of the company's strategic reorientation. All proceeds generated from the sale of its Bitcoin assets directly fund the Bitcoin Strategic Reserve (SBR), creating a virtuous and autonomous system.
This innovative model is based on a circular logic: improving the culinary quality of Shake restaurants to boost in-store sales, which gradually increases the strategic Bitcoin reserve. Through this approach, the chain democratizes the integration of decentralized financial technology into the traditional restaurant sector. Steak 'n Shake, a subsidiary of the Biglari Holdings investment group, is thus transforming its business model by placing digital assets at the core of its long-term strategy.