# The Smartest Thing About Luxury Brands

It's Not Design—It's Narrative

#Balenciaga uses "ugly aesthetics" to satirize consumerism
Louis Vuitton uses street culture to talk about equality and anti-elitism
But they never actually oppose capital
They just sell you the "pose of opposing capital"

The real logic is:
Rebellion → Gets packaged → Gets priced → Gets consumed

You think you're rebelling,
But you're actually completing their business loop