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孙悟空最近推出了一项值得关注的更新。H5新页面已正式上线,这次的运营周期规划相当完整——直接铺开31天的完整循环,而非传统的单点活动形式。
官方为这波运营取名「大聖薪火計劃」,从设计逻辑来看思路清晰。核心机制做到了一个很有意思的整合:在同一个周期内打通新用户获取、用户活跃度维持和交易行为激励三个维度。这样的设计避开了那种过度依赖空投来堆砌数据的老套路。
从产品层面拆解,这个机制用31天的周期来构建用户的参与节奏,让新用户导入、现有用户留存和交易转化能够有机结合,形成相对完整的生态闭环。这种多维度激励的思路在Web3项目增长中算是比较成熟的打法。