#CryptoMarketPullback Outlook – JPMorgan Sees BTC’s Long-Term Target at $266,000, Gaining Appeal vs Gold
Hey friends, even in this bloodbath, big institutions stay bullish long-term. JPMorgan just reiterated: Bitcoin could hit $266,000 over the long haul, especially as it looks more attractive than gold right now.
Why? Gold crushed it in 2025 (up 60%+ on central bank buying/safe-haven flows), while BTC struggled into 2026 with higher volatility. But JPM sees BTC's lower relative vol (maturing asset), digital properties, and institutional adoption making it a better store-of-value play ahead.